Success Story

Koia cuts socially distant sampling planning time by 65% with Recess

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“Recess allows us to reach more consumers through their turn-key sampling without spending as much time or money. The most obvious advantage was the standardized cost per sample."
Makenna Frahman, National Field & Trade Marketing Manager
industry
Industry
Consumer Goods
goal
Goal
Sampling/Trial
product-boxes
Product Used
On-Demand Sampling
measure
Measurement
2,500 Samples Distributed 
location
Location
Southern California
2O8A2300
goal

THE GOAL

Increase sponsorship efficiency and drive product trials

Koia, a fast-growing plant-based CPG beverage company, wanted to streamline the sponsorship process and drive product trials through socially distant sponsorship activations. 

In the past, sponsorships required manually coordinating multiple logistical requirements, which was time-consuming and limited the number of events the brand participated in. “Discovering available sampling opportunities across the nation, especially with COVID,” was the most challenging part of the sponsorship process, said Makenna Frahman, National Field & Trade Marketing Manager. 

Recess was tasked with helping Koia streamline its event marketing and sampling activations through its end-to-end sponsorship management platform.  

product-boxes

THE STRATEGY

Implement a turn-key sampling activation at a local tentpole event

Using Recess’ centralized sponsorship platform, Koia sourced event opportunities and executed a socially distant sampling activation at the WonderLAnd Holiday-Themed Drive-Thru in Woodland Hills, California, a key market for the brand.  Sample bottles were distributed to event attendees by event organizers, which removed the need for dedicated Koia staff on-site.

2O8A2434
2O8A2441
measure

THE SUCCESS

Brownie Brittle reached 40,000 prospective collegiate customers across 19 events

End-to-end management of the sampling activation using Recess’ platform streamlined logistics and enabled the brand to reduce the time spent on sponsorship planning by 65%. This enabled Koia staff to dedicate more focus to other business priorities. “The best part of Recess is having the platform as a time-saving tool to discover and activate at sampling events across the nation,” says Makenna Frahman, National Field & Trade Marketing Manager.  “The Recess team does a great job at presenting new events and finding sampling solutions for products.”

Recess streamlined the logistical process of executing sampling programs and reduced the amount of time spent by 65%, which empowered the leadership team at Koia to scale the brand’s sampling activations.

1 Events without Recess

1 Events with Recess

1.5

mag-glass
Hours Spent
Researching Events

0

1.5
Hours Saved

2

chat
Hours Spent
Communicating
Pre-Event

1

1
Hours Saved

2

sign-paper

Hours Spent
Finalizing Contracts (per event)

0

2
Hours Saved

3

warehouse

Hours Spent
Advancing Logistics

2

1
Hours Saved

8.5

clock

Total Hours Spent

3

5.5
Hours Saved

65%
More efficient with Recess

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