Enter Featured Blog Title Here
This is a Custom Module for Featured Article
You Can Add Or Change Blog Title, Image and Links
Success Story
Koia cuts socially distant sampling planning time by 65% with Recess
Topics
Stay up to date
Search The Blog
THE GOAL
Increase sponsorship efficiency and drive product trials
Koia, a fast-growing plant-based CPG beverage company, wanted to streamline the sponsorship process and drive product trials through socially distant sponsorship activations.
In the past, sponsorships required manually coordinating multiple logistical requirements, which was time-consuming and limited the number of events the brand participated in. “Discovering available sampling opportunities across the nation, especially with COVID,” was the most challenging part of the sponsorship process, said Makenna Frahman, National Field & Trade Marketing Manager.
Recess was tasked with helping Koia streamline its event marketing and sampling activations through its end-to-end sponsorship management platform.
.
THE STRATEGY
Implement a turn-key sampling activation at a local tentpole event
Using Recess’ centralized sponsorship platform, Koia sourced event opportunities and executed a socially distant sampling activation at the WonderLAnd Holiday-Themed Drive-Thru in Woodland Hills, California, a key market for the brand. Sample bottles were distributed to event attendees by event organizers, which removed the need for dedicated Koia staff on-site.
THE SUCCESS
Koia reached 2,500 prospective customers in Southern California
End-to-end management of the sampling activation using Recess’ platform streamlined logistics and enabled the brand to reduce the time spent on sponsorship planning by 65%. This enabled Koia staff to dedicate more focus to other business priorities. “The best part of Recess is having the platform as a time-saving tool to discover and activate at sampling events across the nation,” says Makenna Frahman, National Field & Trade Marketing Manager. “The Recess team does a great job at presenting new events and finding sampling solutions for products.”
Recess streamlined the logistical process of executing sampling programs and reduced the amount of time spent by 65%, which empowered the leadership team at Koia to scale the brand’s sampling activations.
1 Events without Recess
1 Events with Recess
1.5
0
1.5
Hours Saved
2
1
1
Hours Saved
2
Hours Spent
Finalizing Contracts (per event)
0
2
Hours Saved
3
Hours Spent
Advancing Logistics
2
1
Hours Saved
8.5
Total Hours Spent
3
5.5
Hours Saved
65%
More efficient with Recess
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
Tell The Reader More
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
