Success Story

Increasing Sponsorship Efficiency for LIFEAID by 95%

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I wouldn’t be able to just find the target events by googling it. Recess knowing the events that are happening, really helps.”
Ana Lamanna, National Field Marketing Manager, LIFEAID
industry
Industry
Consumer Goods
goal
Goal
Sampling/Trial
product-boxes
Products Used
10x10 Booth
measure
Measurement
Time Savings
location
Location
11 Events 
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goal

THE GOAL

The college event sponsorship planning process is inefficient.  LIFEAID wanted to make it easier.

LIFEAID is the leading manufacturer of premium nutritional products for active lifestyles. The company was recently included on Inc. 500’s list of fastest growing companies. Among its cross-channel marketing initiatives is college event sponsorships in order to reach Gen Z consumers who are just beginning to explore brands that they’ll remain loyal to as they enter adulthood. LIFEAID sponsors approximately two events per month.

 

Not only is navigating event sponsorships on college campuses a non-linear, lengthy process that varies from school to school, finding popular college events to begin with can be difficult too.

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THE STRATEGY

LIFEAID leveraged the Recess platform to identify, secure and coordinate college event sponsorships that matched the company’s target audiences.

Before working with RECESS, Ana spent 12.5 hours searching for and reviewing each potential event to sponsor. With Recess, she was introduced to thousands of college event organizers all in one place, removing the need to search for individual events completely.  The average time spent reviewing each event to sponsor was reduced to 20 minutes.

Another key pain point that Ana experienced was the tedious communication process discussing logistical details for the event sponsorships. It was long, drawn out and involved many ongoing conversations across multiple stakeholders before landing on contract terms and executional details that all parties agreed on. Ana spent approximately nine hours on finalizing contracts, onboarding payees and advancing logistics for each event. 

With Recess’ centralized contracting, payments and logistics platform, contract finalization and logistical planning for each event was reduced to an average of 43 minutes

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measure

THE SUCCESS

Recess improved the event sponsorship process by 95%

In the end, Recess delivered time savings of 95% by reducing the hours spent on the event sponsorship process from 21 hours to 65 minutes per event, which is a difference that’s equivalent to nearly twenty seven full days worth of work.

Through Recess, LIFEAID was able to offload this tedious, manual process and gain huge efficiency savings for their internal team. 

 

By using the Recess platform, Ana from LIFEAID saved 219 hours, removing 95% of the time spent manually coordinating sponsorships

11 Events without Recess

11 Events with Recess

55

mag-glass
Hours Spent
Searching for Events

2

53
Hours Saved

83

chat
Hours Spent
Communicating
Pre-Events

2

81
Hours Saved

27

sign-paper

Hours Spent
Finalizing Contracts

1

26
Hours Saved

66

warehouse

Hours Spent
Advancing Logistics

7

59
Hours Saved

231

clock

Total Hours

12

219
Hours Saved

95%
Less time with Recess!

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Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
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Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
10

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
Some additional information in one line

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
Some additional information in one line

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
Some additional information in one line

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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