Success Story
LIFEAID is the leading manufacturer of premium nutritional products for active lifestyles. The company was recently included on Inc. 500’s list of fastest growing companies. Among its cross-channel marketing initiatives is college event sponsorships in order to reach Gen Z consumers who are just beginning to explore brands that they’ll remain loyal to as they enter adulthood. LIFEAID sponsors approximately two events per month.
Not only is navigating event sponsorships on college campuses a non-linear, lengthy process that varies from school to school, finding popular college events to begin with can be difficult too.
Before working with RECESS, Ana spent 12.5 hours searching for and reviewing each potential event to sponsor. With Recess, she was introduced to thousands of college event organizers all in one place, removing the need to search for individual events completely. The average time spent reviewing each event to sponsor was reduced to 20 minutes.
Another key pain point that Ana experienced was the tedious communication process discussing logistical details for the event sponsorships. It was long, drawn out and involved many ongoing conversations across multiple stakeholders before landing on contract terms and executional details that all parties agreed on. Ana spent approximately nine hours on finalizing contracts, onboarding payees and advancing logistics for each event.
With Recess’ centralized contracting, payments and logistics platform, contract finalization and logistical planning for each event was reduced to an average of 43 minutes.
In the end, Recess delivered time savings of 95% by reducing the hours spent on the event sponsorship process from 21 hours to 65 minutes per event, which is a difference that’s equivalent to nearly twenty seven full days worth of work.
Through Recess, LIFEAID was able to offload this tedious, manual process and gain huge efficiency savings for their internal team.
53
Hours Saved
81
Hours Saved
Hours Spent
Finalizing Contracts
26
Hours Saved
Hours Spent
Advancing Logistics
59
Hours Saved
Total Hours
219
Hours Saved
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: