Success Story
Brownie Brittle, a snack brand based in Palm Beach, Florida, wanted to increase brand awareness and get samples into the hands of new Gen-Z consumers.
In the past, sampling activations were focused in retail due to cost and logistical limitations. Ashley Dawkins, VP Marketing at Brownie Brittle said the sampling process was “expensive” and there was a “lack of creativity.” COVID-19 made sampling and trial even more difficult with all retail demos stopping for Brownie Brittle. Recess was tasked with helping Brownie Brittle reach a younger demographic more efficiently by streamlining sampling channels pivoting to socially distant sponsorship activations.
Using Recess’ centralized sponsorship platform, Brownie Brittle executed socially distant sampling campaigns at 19 events across 15 major universities in the U.S., without geographical limitations or requiring staff on-site at events. Samples were distributed at move-in events on campus organized by student marketing and community engagement teams.
Recess’ end-to-end sponsorship platform and dedicated account managers enabled Brownie Brittle to achieve nationwide reach through sampling at college campuses, without needing to hire additional staff. This resulted in cost and time savings for the team, allowing more focus on other business priorities. The "most obvious advantage was the standardized cost per sample,” says Ashley. "The team at Recess is very attentive and is always available to answer any questions.
9
Hours Saved
46.5
Hours Saved
Hours Spent
Finalizing Contracts (per event)
35
Hours Saved
Hours Spent
Advancing Logistics
26.5
Hours Saved
Total Hours Spent
117
Hours Saved
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember: