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Success Story
4505 Meats expands sampling reach during social distancing with a leaner team using Recess’ sponsorship platform
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THE GOAL
Increase brand awareness and drive product trial in 4 key markets
4505 Meats, a growing snack company based in San Francisco, wanted to increase brand awareness and drive product trials beyond the Bay area through socially distant sponsorship activations while maintaining a lean team.
In the past, activations were locally focused due to staffing, cost, and logistical limitations. “We stopped doing consumer facing events a while ago because we didn’t have the staff or manpower to do them," said Allie McElwee, Marketing Director, 4505 Meats. Recess was tasked with helping 4505 restart and streamline their event marketing and sampling channels leveraging socially distant events.
THE STRATEGY
Implement turn-key sampling campaigns at events nationwide
Using Recess’ centralized sponsorship platform, 4505 executed socially distant sampling campaigns for their flagship product at 21 events across the U.S. without geographical limitations or requiring staff on-site at events. Samples were distributed as gifts to event attendees upon ticket check-in and entry by event organizers at college events and The Pop-Up Movie Tour, a drive-in movie experience.
THE SUCCESS
14,500 samples distributed across 21 events
Remote, end-to-end management of the sampling campaigns through Recess’ platform streamlined logistics and enabled the brand to achieve nationwide reach, without needing to hire additional field-marketing staff in the office or at events. This resulted in salary and time savings for the team, allowing more focus on other business priorities. “[Reaching] markets outside of the Bay Area to amplify our brand...was the biggest advantage,” says Allie.
Recess streamlined the logistical process of executing sampling programs and reduced the amount of time spent by 84%, which empowered 4505 Meats to efficiently accomplish more with less resources.
21 Events without Recess
21 Events with Recess
16
1
15
Hours Saved
11
3
8
Hours Saved
11
Hours Spent
Finalizing Contracts (per event)
1
10
Hours Saved
21
Hours Spent
Advancing Logistics
4
17
Hours Saved
59
Total Hours Spent
9
50
Hours Saved
84%
More efficient with Recess
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Remember:
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
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- For spelling out benefits and
- Turning visitors into leads.
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
Something Powerful
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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.
