Recess "New Year, New You" Campaign

Want to get in front of health-conscious consumers?

New Year = TONS of fitness resolutions.

Recess can help you reach your target consumers at F45, Crunch Gyms, and TITLE Boxing Clubs across 157 gyms and fitness studios.

It’s not just sampling – we’re making it omnichannel:

  • Distribute up to 1M samples or digital offers
  • Get email inclusions, dedicated social posts, and Instagram stories during activation period
  • Access to customer insights surveys with key metrics on awareness, purchase intent, and conversion.

Category exclusivity is also available.

Book a call to get more details on this 2024 multi-brand campaign. 👉

Brands that love sampling with Recess

How Recess works

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Target audiences, markets, and retailers

Use geo-targeting tools and multi-layered audience demographic filters to help you zero in on the right buyers and sampling activations in your target markets. Got retailers you want to target? Find which sampling events have the highest index of Target, Walmart, or Kroger shoppers – and anchor on those.

Everything is turnkey and quick-to-deploy

Turnkey sampling makes it easy to quickly ship and deploy your products for your activations. Your brand can slot into multi-brand marketing campaigns that we’ve built with 100's of partners - including Back to School, New Year New You, Summer Kickoff, and more.

Tech-powered reporting capabilities

Our platform reporting and partner integrations helps you attribute your sampling efforts to real marketing dollars, creating an industry-first analytical layer to your brand activation programs. Plus, our managed services team will put together quarterly recaps sync to discuss program results and analytics in depth.

Sampling & brand activation opportunities

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Fitness studios

Equinox. SoulCycle. Barre3. F45. Crunch Gyms. OrangeTheory Fitness. You tell us audience demographics and target market--we got it. 

Co-working spaces

We've got more than exclusive partnership with WeWorks nationwide. Get your samples in Premier Workspaces, IWG, Expansive, and more.

College & Universities 

We're proud to have the largest network of college campus housing partners in the industry--plus great on-campus activation opps.

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Family & kids events

From Halloween family events to Holiday Lights to Back-to-School Nights, we've got you covered on all things family and kids. 

Festivals

Score category exclusivity for festivals that match your target demographic, including wine festivals, music events, and more. 

Shopping malls

Strategically place your products next to where your target buyers shop. Once they exit the store, they're queued to sample your goods. 

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Endurance runs

Whether your goods are at the finish line or you score a category exclusivity (ie Finisher Beer), your brand is the star at these marathons. 

Luxury apartment complex

We've got thousands of luxury apartment complexes and condo management companies that love to delight their residents with samples.

Drive-thru events

From drive-in movie theaters to drive-thru experiences (ie Holiday Lights), we've got you covered for grab-and-go sampling activations.

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Vacation rentals

Product placements can't get more prominent than in vacation rentals. Plus, you can easily refrigerate your goods, minus the competition. 

Youth sports

This is the perfect intersection between K-8 youth and health-conscious families. Get your products in front of your favorite local team.

Ski mountain resorts

Snacks taste better when you're doing outdoor stuff. Get active adults, kids, and families hooked on your products. 

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How does Recess work?

We're the brand activation platform to help you get the most out of your sampling efforts. Creative partnership opportunities at your fingertips.